Gett NYC Launch
I helped a friend launch a competitor to Uber in Manhattan. It's a ride-share service that offers $10 flat rates and promises to never surge.
Our plan was to specifically attack Uber. And if they sued us, we get publicity and everyone hears about us. And if they don't, we get to say things you ordinarily aren't allowed to say in ads.
They ran dozens of headlines around the city, and these are the ones I found on the social media.