This is the Echo Project. A page-for-page digital companion to New York Times best-selling author Khaled Hosseini's latest novel, "And The Mountains Echoed".
Here's how it works:
For every page of Khaled’s new 402 page book, The Echo Project creates a page of content, inspired by the the words on that page. And because this is an ongoing project intended to span the year, there are still many more pages for fans to make their own. So when fans land on incomplete pages scattered throughout, they’re encouraged to submit their own ideas of what they think the page should be. The fan pages then get to share space with other pages which have been contributed by Khaled himself, fellow authors, and other celebrity contributors.
Featured by: Creative Review, Fast Company, Creativity Online, PSFK, CBC