Toyota asked us for an Instagram-based idea to help them donate a bunch of money. Introducing #Selflessie. It's a selfie, for someone else-ie.
Sidenote: Mario Lopez, aka, Saved By The Bell's A.C. Slater, aka, the guy who made sitting on a chair backwards fucking cool voluntarily participated in this. 

*Webby Nominee*
*Webby Honoree*

*Not sure what the difference between the two of those is but trust me, there is one*

ACD Art Director: Mike Blain